Capturing the Rhythm of
Downtown Santa Monica
Santa Monica Centric
New Downtown Santa Monica transit center includes larger public restroom
By Kevin Herrera

People who love taking public transit can now do their "business" all in one place.


The new GoSaMo Center, which replaces the former Transit Store at the ground level of Parking Structure 5 at 1444 Fourth St., offers Big Blue Bus (BBB) and Metro riders a one-stop shop for purchasing passes, including TAP cards, planning trips using guides and maps, and recovering lost items. The City's Parking Operations office is also located there, allowing people to purchase residential parking permits, beach parking permits, parking validations, and pay parking citations.


"The goal is to provide an enhanced customer experience – a hub for City services that's in the heart of Downtown Santa Monica and just a block away from the Expo Line Station and connecting transit," said Jennie Campos, BBB's community engagement officer. "With summer just around the corner, the new GoSaMo Center will serve as a vital information center for residents, tourists and visitors alike."


But what may be the most exciting feature for those with long commutes on public transit is a new restroom monitored daily by Downtown Santa Monica ambassadors, ensuring a safe, clean and pleasant experience.


"I don't know if we've ever been this excited about a bathroom," said Steven Welliver, deputy chief executive of Downtown Santa Monica, Inc., the public-private nonprofit that manages and markets the downtown and Third Street Promenade. "We identified early on the need for a new, larger restroom in the downtown, close to the Expo Line terminus, knowing that we would be welcoming thousands of people every day who may have previously been driving into Santa Monica."


This will be the third public restroom to be monitored by DTSM ambassadors. The other two are located at Parking Structure 4 on Second Street, and at Tongva Park. All three are open from 8:30 a.m. until midnight, seven days a week. Ambassadors not only keep the restrooms clean and help visitors navigate through downtown, they also watch for anti-social or criminal behavior and notify police if something suspicious arises.


"We want to make sure everyone who visits the downtown has a pleasant experience," Welliver said.


The GoSaMo Center is open Monday through Friday, 7:30 a.m. – 5:30 p.m. Parking validations for downtown employees can be purchased Monday through Friday from 8 a.m. — 3 p.m. at the SP+ counter. SP+ is the City's parking vendor.


The old transit center, at 1334 5th St., is now closed.


For more information call 310.451.5444 or click here.

Kevin Herrera is a former journalist turned marketing and communication expert, beer enthusiast, cyclist, cultural observer/commentator and expert on all things Downtown Santa Monica. He is currently the sr. marketing & communication manager for Downtown Santa Monica, Inc.