If you have not been to this store, then you definitely need to make it a priority to visit Sephora Santa Monica (#SephoraSM) in the very near future. Sephora SM is located on the beautifully bustling Third Street Promenade in Downtown Santa Monica just north of Arizona Avenue (1244 Third Street, Santa Monica, CA 90401). This is the flagship store of all flagship stores. Sephora SM is ranked in the top 4 Sephora stores of the entire world. So not only are you getting the best trained, top-tier professionals in the makeup, fragrance and skincare industry, but you are also getting first access to new brands, products, trends and best of all — the most fabulous new rewards and samples available to Beauty Insiders and shoppers.
Sephora SM offers a large, open atmosphere environment with lots of natural light (thanks to the floor to ceiling windows that compose the front of the store) and flattering lighting throughout the rest of the store. Sephora SM offers a very spacious shopping experience with more in-stock and brand new products than any other store because of their consistently high ranking worldwide. You can shop all of your favorite brands and products without feeling claustrophobic or constantly running into something. Every display is flawless, clean and there are a plethora of individual stations with one time use applicators so you can try out that product out.
The staff is what really makes Sephora SM stand out. They are all incredibly helpful, knowledgeable, friendly and you only have the best of the best that Sephora has to offer inside thisBeauty Experts even get into the holiday spirit. They aren’t afraid to rock a Halloween-inspired look or a full-on costume makeup Cleopatra to show you the avant-garde side of what makeup can do.
Since the Third Street Promenade Sephora SM has achieved worldwide recognition and continues to have the best performance on all levels, they have dedicated even more specialized staff and brand educators to be on site for your assistance. Sephora SM has specialty staff such as: a Senior Makeup Artist Advisor and a Senior Skincare Expert as part of their award winning staff who are always available to help you with whatever you need. These professionals are highly specialized, very personable, truly talented and they know everything there possibly is to know about their field. They can help you to create a skincare routine to keep your skin healthy, youthful and glowing or give you a consultation for those pesky problems that might creep up on you like the ever-hated blemish.
Have a question about any makeup item? Then the Sephora SM Senior Makeup Artist, Matthew, will leap to the occasion and answer anything you could ever want to know. Allergic to an ingredient? Not sure about a shade? Want to try a completely new look?
Matthew can take you there. He can help you perfect your current makeup look or take you outside your comfort zone and help you try that bold lip color you’ve been thinking about. Matthew is a makeup genius and will transform your face. Be sure to book a custom makeover with him if you want to feel like Jessica Rabbit when Roger saw her for the first time in that red dress. Oh yes… he knows what he’s doing and which brand/product is best for both the look you want and the skin you have.
If you have a little extra time to spend, take advantage of one of their free walk-in welcome beauty services. Sephora SM offers a Beauty Studio Menu with up to 12 completely free “Mini Makeovers”. These mini makeover services take about 15 minutes and include topics like: Smoky Eye, Contouring, Flawless Foundation, Polished Brows, Essential Eyeliner, Treat and Conceal, Blush and Bronze, Perfect Lips, False Lash Application (you have to purchase your own false lashes), Double Cleanse, Mask and Moisturize and Peel & Perfect. It is the perfect way to get to know a new technique, learn about or try a new product and get to know your Beauty Advisor better (be sure to look for Christine, Matthew, Alaina, Gina and Grace… they are THE BEST!!!).Sephora offers a free service called “Color IQ”. It only takes about a minute. They use a device that is held against your skin to take picture swatches in three different locations (usually forehead, jawline and neck). Once the machine takes the pictures it will assess the colors, undertones and pigment levels in your skin to tell you your own personalized Color IQ Number. You can then use this number to find everything from the perfect shade of foundation to the stunning shade of blush that will complete your everyday gorgeous go-to look. Once you know your color IQ, your Beauty Advisor can pull up every brand in the store and tell you exactly what name or number in the product line will work best for your complexion. From a full coverage foundation to a light and dewy BB cream, Sephora has streamlined the process of finding that truly perfect match. No more guessing if this is the right shade for you especially if you don’t have a clue about your undertones. Thank you Color IQ!
Got even more time on your hands and want to learn new skills to “up” your makeup and skincare game? Then be sure to join Sephora SM on the Promenade for one of their Beauty Classes.These classes are free to join and usually last about two hours. Some are open to everyone while other classes are free for Beauty Insiders (all you have to do is sign up for their free reward program to be a Beauty Insider). They usually take place before the store is open to the public (8am start time) so you feel like royalty having the whole store to yourself as you learn while playing with fun products and brushes. Sephora SM creates a special setup, giving each class participant their very own makeup station with mirrors, brushes, personalized products and a worksheet with a pen to take notes. They do all of this to help you learn the tips and tricks of the trade so you can take your beauty into your own hands and gain confidence in your techniques.
These are just a few of the people and things that help to make Sephora SM one of the top Sephora stores in the world and elevate your experience at the Third Street Promenade. Be sure to stop in and say hello. Sign up for the free Beauty Insider program. Enroll in a free Beauty Class. Get a mini makeover or pick up a sample of something fun to try. You will not be disappointed at Sephora SM. This is my favorite store of all of the Sephora’s on the West Coast. I always look forward to my trips to Sephora SM on the Promenade to see what’s new in the world of everything beauty and what my favorite Beauty Advisors have been creating. I hope to see you there soon too!
Check their website for more details at Sephora SM and sign up for a class.