Downtown Santa Monica: More than just the Promenade

The Northeast section of Downtown Santa Monica has seen recent resurgence with the openings of many hot new businesses. This neighborhood of Downtown is now home to a new holistic health center (Whole Life Balance), an upscale restaurant (Cassia) and wine bar (Esters Wine Shop & Bar), and a fresh juice spot (Juice Served Here). Within the next few weeks, the area will also see the openings of Mendocino Farms, Sidecar Doughnuts, and a Tasti D-lite & Planet Smoothie.

“There is really something for everyone on Wilshire now,” said Shane Griffin, owner of Whole Life Balance. “With everything from great restaurants to renowned doughnuts to aerial yoga to fresh juice, you can indulge yourself in every way.”

Downtown Santa Monica is a desired location for many businesses, but this particular part of Downtown was especially appealing to Mendocino Farms.

“We were looking at Santa Monica for a number of years,” said Reid Tussing, VP of Development for Mendocino Farms. “We focused on this part of Downtown because we see ourselves as a neighborhood gathering place, and we really wanted to be part of the revitalization of this particular area.”

Tussing says that his company worked strategically with Sidecar Doughnuts and Juice Served Here to acquire the spaces at 631 Wilshire altogether. He says the goal is to offer a little something for everyone throughout the entire day. From 6:30 in the a.m. (when Sidecar opens), all the way to 9 p.m. (when Mendocino Farms closes), guests can choose from doughnuts, coffee, fresh juice, or delicious sandwiches. The three businesses are also doing a combined grand opening celebration on November 17.

“Come try the world’s freshest doughnuts,” said Jon Desprez, General Manager of Sidecar. “We have the best ingredients and most amazing recipes that we follow. Also, every month we change our flavors to reflect the seasons. This month it’s pumpkin, and next month is egg nog.”

Egg nog-flavored doughnuts? Yes, please!


Check out the details and websites of all of these new Downtown Santa Monica businesses:

Whole Life Balance

507 Wilshire Blvd., Suite 101


1314 7th St.

Esters Wine Shop & Bar

1314 7th St.

Mendocino Farms

631 Wilshire Blvd.

Opening November 17!

Sidecar Doughnuts

631 Wilshire Blvd.

Opening November 17!

Juice Served Here

631 Wilshire Blvd.

Tasti D-Lite & Planet Smoothie

526 Wilshire Blvd.


Which new spot will you be trying? Share it on Twitter, Facebook, or Instagram with the hashtag #DTSM.